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The Disney Channel multiplex in the UK is a portfolio of four kid-driven, family-inclusive entertainment channels: the award-winning Disney Channel; boy-focused, girl-inclusive Disney XD; and Disney Junior, which targets preschool children aged 2–7 and their families featuring the very best Disney movies.
We are looking for a Senior Marketing Manager to be the UK brand expert, focused on delivering all Disney Channels brand positioning. You will develop and implement marketing strategies and ‘best in class’ campaigns across all platforms (on-air, off-air and online) that deliver positive exposure and in turn drive channel awareness, ratings and reach. Leveraging relationships, both internally and externally, to achieve business objectives, you will partner with the US Marketing Team to be key point of contact for sharing strategy and creative between the US and Local EMEA markets.
Responsible for channel marketing, you will devise and implement fully integrated marketing campaigns (on-air, online and off-air) to initially support the channel launch and then ongoing strategies and plans for new show and episode launches. You will also be responsible for ensuring cohesive on-air, off-air and online projects and communications reflect the unique brand identity of the channels and build consistency for DCs brand in look, feel and voice. The role will also involve off channel EMEA responsibility, affiliate marketing, franchise and working collaboratively with Promotions and Retail.
You will join us with substantial, proven experience within Marketing at a Senior Manager level, ideally focused on the UK market. You will have entertainment or TV experience, previous agency management experience and the ability to formulate, manage and deliver successful marketing campaigns. You will need previous media buying experience, agency management and budget management. Previous people management skills are vital along with strong presentation and negotiation skills.
Bring your passion and expertise to a career with The Walt Disney Company UK & Ireland. We will give you the opportunity to shape your future and to be a part of creating stories that inspire audiences everywhere! Apply now!